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Why Search Engine Marketing

Many reasons displayed Search Engine Optimization (SEO) is the most efficiency method. 


Some statistic reports from search engine marketing organizations.
  1. Over 250 million searches each week in the UK.
    (Source: Overture)
  2. 85% of EU users first discover Web sites through search engines.
    (Source: Graphics, Visualization & Usability (GVU) Center User Study)
  3. 70% of all e-commerce transactions originate from a search query.
    (Source: Forrester/IAB)
  4. In the brick and mortar world, customers find stores by scouring through the yellow pages. On the Internet, over 85% of people use search engines to find information.
    (Source: Georgia Institute of Technology)
  5. Over 85% of Internet users use a search engine.
    (Source: Wall Street Journal)
  6. Search engine positions are 2 to 3 times more effective in generating sales than banner ads
    (Source: NPD Group)
  7. Search engine optimization was the top method cited by Web site marketers to drive traffic to their sites (66%), followed by email marketing (54%)
    (Source: Direct Marketing Association)

From these, we can see that Search Engine Marketing has very high potential to grow even further and become more important in e-commerce. Investors see the importance of Search Engine Marketing as an effective marketing tool because more and more people rely on Search Engines for information. Search Engines themselves are evolving at an amazing pace to correspond to the demand. This directly contributes to the growth of Search Engine Marketing – world’s most targeted marketing tool.